“Este un accesoriu care face parte din modul meu de viata”, spune Al-Haj, despre noul sau telefon, cu taste incrustate cu diamante. “Oamenii se uita la el si spun: ‘Ce telefon frumos!’ Iar acest lucru ma face sa ma simt bine”, a explicat tanarul, pentru Bloomberg.
Si desi, per ansamblu, Nokia isi restructureaza activitatea si se pregateste sa concedieze 3.500 de angajati din toata lumea – in Romania deja a anuntat ca inchide fabrica de la Jucu si ca da afara peste 2.000 de oameni, divizia de lux se extinde. Si asta datorita cererii mari din zona Golfului Persic, Rusia, China si alte state cu economii in plina expansiune.
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Vertu a devenit jucatorul dominant de pe piata telefoanelor de lux din lume, desi din punct de vedere tehnologc nu este foarte avansat. Noul model din colectia Signature nu are camera de fotografiat, iar primul telefon cu touchscreen va fi lansat in aceasta luna. Telefoanele Vertu folosesc, de asemenea, vechiul sistem de operare al Nokia, Symbian, desi finalndezii au incheiat un parteneriat cu Microsoft pentru lansarea unui telefon cu sistem de operare Windows.
Prin urmare, Vertu nu este cel mai bun. “Multi dintre cei care au un Vertu, mai au si un alt telefon pe care il folosesc pentru nevoile zilnice”, explica Armando Branchini, de la compania de consultanta InterCorporate.
Telefoanele Vertu, insa, sunt asamblate manual si sunt facute din materiale ca titan, otel sau aur, cu ecranul de cristal, iar tastele au incrustate rubine sau diamante. “Consumatorii nu cumpara un telefon, ci o bijuterie”, spune Branchini.
Only luxury keeps alive. Although he lost the race with smartphones, Nokia has an ace up his sleeve: gold diamond Vertu phone. Despite the fact that the Finnish mobile phone giant has lost the race with Apple and Samsung in terms of smartphones, Nokia still looking for a brand when it comes to luxury. Division expensive Vertu phones that Nokia has founded in 1998, has sold more than 300,000 models in the past 10 years and has doubled sales last year, says its president, Perry Oostong, according to Bloomberg. When Mohammed Al-Haj, a marketing manager in Abu Dhabi told his friends that he wants for his birthday a mobile phone, not thinking of an Apple product, which has lead the smartphone market, but a phone from Nokia . But not every kind of Nokia, but a luxury Vertu.
"It's an accessory that is part of my way of life," said Al-Haj, about its new phone, keys encrusted with diamonds. "People looked at him and say: 'What nice phone!" And this makes me feel good, "said the young, for Bloomberg.
And although, overall, Nokia restructures its business and is preparing to lay off 3,500 employees worldwide - in Romania has already announced that the factory closes as Jucu kick over 2,000 people, the luxury division expands. That's because high demand in the Persian Gulf, Russia, China and other countries with booming economies.
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Vertu has become the dominant player in the luxury phone market in the world, although in terms tehnologc is not very advanced. The new Signature collection model has no room to photograph, and the first touchscreen phone will be released this month. Vertu phones also use the old operating system Nokia, Symbian, although finalndezii have partnered with Microsoft to launch a phone with Windows.
Therefore, the Vertu is the best. "Many of those who have a Vertu, also have another phone that I use for daily needs," said Armando Branchini, from InterCorporate consulting company.
Vertu phones, but are assembled by hand and made from materials such as titanium, steel or gold, with crystal screen and keys are inlaid rubies or diamonds. "Consumers do not buy a phone, but a jewel," said Branchini.
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